January 2024 Santa Barbara Real Estate Market


January 2024 Market Update

Explore the intricacies of the Santa Barbara and Montecito real estate market with Daniel Zia’s January 2024 update. Backed by robust data, these key trends set the stage for the upcoming year:

Market Trends

  • Interest rates hit a year-low in the mid to high 6’s, with a predicted further drop in 2024.
  • Despite 22% fewer sales in 2023 compared to 2022, homes sold 5% closer to their asking prices.
  • Luxury home sales above $5 million saw a decline, influencing the overall market dynamics.
  • Overall market activity remained robust, marked by significant all-cash, quick-close offers.


  • Active listings displayed a consistent decline over the past five years, contributing to a shortage in available homes.
  • The current inventory stands at just under two months, indicating a continued shortage.
  • Luxury markets in Hope Ranch and Montecito boast about four months of inventory.
  • The luxury segment sees a notable increase in available properties, providing more choices for buyers.


  • Median sales prices dropped 2%, while average prices saw a 4% decline in 2023.
  • Despite the drop, home prices remain over 2.5 times higher than the market’s bottom in 2011-2012.
  • Negotiation dynamics are more pronounced in the luxury market, with notable discounts.
  • Condos maintain stability, selling at around 100% of their asking prices, with some segments experiencing an uptick.

Sales Activity

  • Sales activity witnessed a decline of 22% compared to 2022.
  • Cash transactions continue to dominate, constituting around half of all closed escrows.
  • The luxury market, though slightly less robust than the previous year, maintains strong buyer demand.
  • Condos see increased activity, with a quicker selling time, despite an overall sales decrease.

Looking Ahead

  • Optimism for 2024 stems from the Federal Reserve’s release of economic pressure, leading to lower interest rates.
  • Anticipation of a much more active market with an estimated 10-20% increase in sales.
  • The gap between current and new mortgage rates may drive more sellers to enter the market.
  • Despite challenges, resilience and adaptability are expected to shape a dynamic real estate landscape in the coming year.

In delivering this report, Daniel Zia of Zia Group and eXp Realty expresses optimism for a prosperous 2024. For personalized insights into how these market trends may impact your situation, whether buying, selling, or investing, reach out for a confidential consultation.

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South Santa Barbara County Single Family Homes for January 2024

Including annual change | See definition of terms

34 new listings

3% Increase

46 sold listings

10% Decrease

192 homes for sale

12% Decrease

$2,707,587 median sales price

66% Increase

31 avg days on market

24% Decrease

1.90 months of inventory

70% Increase

South Santa Barbara County Condos for January 2024

Including annual change | See definition of terms

20 new listings

188% Increase

23 sold listings

64% Increase

56 condos for sale

11% Decrease

$1,134,052 median sales price

20% Increase

27 avg days on market

33% Decrease

1.90 months of inventory

70% Increase

Montecito & Hope Ranch for January 2024

Including annual change | See definition of terms

14 new listings

75% Increase

11 sold listings

10% Increase

74 homes for sale

24% Decrease

$5,240,115 median sales price

7% Increase

60 avg days on market

30% Increase

3.96 months of inventory

100% Increase

Single Family Home Sales Year-to-date

Including annual change | See definition of terms

$3,236,739 mean sales price

4% Decrease

$2,100,000 median sales price

2% Decrease

$2,379,003,556 sold volume

25% Decrease

Condo Sales Year-to-date

Including annual change | See definition of terms

$1,253,482 mean sales price

2% Increase

$921,500 median sales price

4.5% Decrease

$345,961,234 sold volume

21% Decrease

Definition of Terms