When Guaranteed Rate began twenty two years ago, the mortgage industry was entirely set up for the lenders, at the expense of the people who were just trying to buy a home. It wasn’t right. So we flipped the industry on its head by putting the customer first, instead of the lender. For us, everything was, and still remains, all about providing a better experience for the customer. We are absolutely committed to delivering service so exceptional that our customers can’t wait to recommend us to their family and friends.