Santa Barbara Attractions

What To Do In Santa Barbara

The greater Santa Barbara area provides activities and attractions for everyone. Locals and tourists alike enjoy world-class hotels and wineries, beautiful beaches and golf courses, a wide variety of shops, restaurants, museums, parks, outdoor activities, and even the famous Santa Barbara Zoo. We have compiled a wealth of information on these attractions for locals to add to their bucket list or for visitors to add to their itinerary, with a focus on some Zia Group team favorites.