Santa Barbara Attractions

What To Do In Santa Barbara

The greater Santa Barbara area provides activities and attractions for everyone. Locals and tourists alike enjoy world-class hotels and wineries, beautiful beaches and golf courses, a wide variety of shops, restaurants, museums, parks, outdoor activities, and even the famous Santa Barbara Zoo. We have compiled a wealth of information on these attractions for locals to add to their bucket list or for visitors to add to their itinerary, with a focus on some Zia Group team favorites.


Outdoor Adventures


Santa Barbara Beaches

Dangerous Man Brewing Co. owner Rob Miller fills a growler at the Minneapolis, Minn. brewery Thursday, Jan. 10, 2013. Dangerous Man Brewing Co., one of several new breweries opening around the state, will only sell its beer in the brewery's taproom.

Santa Barbara Breweries

Old Spanish Days Fiesta

Santa Barbara Festivals

Hole #10, Par 4, 354 yards

Santa Barbara Golf Courses


Santa Barbara Museums


Santa Barbara Restaurants

The Santa Barbara Bowl was built as a Works Progress Administration project in 1936. It recently underwent a $22 million renovation to accomodate big-name acts.

Santa Barbara Theaters

Paseo Nuevo

Shopping in Santa Barbara